I went to my bank on Christmas Eve to make a deposit and attempted to make some typical holiday small talk with Max, my favorite teller. “Are you ready for the holiday?” I asked (careful not to say “Christmas” lest I offend). She shrugged and said that it would be quiet, then she told me how a friend who has stage-four breast cancer, and who seemed near death in the spring, was up and about and feeling much better. “I’m just going to celebrate the fact that she’s alive right now,” she said, “and I don’t feel at all bad about not getting out there and shopping.”

Amen to that. There seems to have been an intense focus on how much “consumers” (a consumer somehow being a different species of human being; more on that later) are spending this holiday season. As though what comes out of our thinner-these-days wallets will save our economy and, thus, our world. Meanwhile, there is much moaning about how the healthcare bill that the Senate passed on Christmas Eve simply doesn’t cut it, that’s it’s so watered down as to be a certain failure. And there is much griping about how Copenhagen failed to meet expectations—as though it were even remotely possible to get 190 or so countries to sit down and, in the space of two weeks, agree to global, binding, verifiable targets to reduce GHG emissions.

Can we just celebrate that the United States, whose government only a year ago refused to even sit at the climate-change table, is now pushing itself and governments around the world to address the issue? Can we celebrate that we now have at least a foundation for moving toward meaningful action? And can we celebrate that a sizeable chunk of the US population is one step closer to having meaningful access to health care?

Yes, we have a tremendous amount of work to do. That includes creating jobs and pushing the global economy into meaningful (seems to be my favorite word today) recovery whilst reducing our environmental impacts. It certainly won’t happen by shopping alone. Nor will it happen if we just sit at home and moan. If we celebrate small steps, maybe we can summon the will and the wherewithal to take bigger steps.

Maybe 2010 will be a year of meaningful, positive change. But then, I’ve always been a bit of an optimist.

Happy New Year.

I typically count myself among the last-minute shoppers—rushing frantically from store to store; arranging next-day shipping to expedite my online orders; and, finally, wrapping gifts in newspaper late into the night on Christmas Eve.

But, not this year.

No, I’m stopping the madness and buying all of my gifts from the Zingerman’s website. FYI, Zingerman’s is a family of small food-related companies based in Ann Arbor, Michigan.

Sorry, Mom, if I ruined the surprise, but if it’s any consolation, here are a few things you can feel good about:

• Michigan needs us: The unemployment rate—15.1 percent as of October 2009—is higher in Michigan than in any other state. The auto industry is still struggling, despite a massive bailout and recent some signs of life. And Detroit’s Pistons (currently four games behind .500) and Red Wings (also running with the middle of the pack) aren’t lifting many spirits either. Supporting Michigan’s business community seems like the least we can do to help.
• Small business is the backbone of America: while Zingerman’s is hardly a small business anymore, it still feels like and operates like one, serving as a reminder that small, independent businesses need help too to survive in this economic climate.
• Enough with the “green” gifts: there are a number of gift guides on the web touting “green” products this holiday season (see examples here, here, and here). While I appreciate the focus and enthusiasm, I can’t help but think that my family and friends have their essential needs met already. Will more clothing or toys or gadgets make them any happier? Not nearly as much as good chocolate or cheese will!
• Last but not least, an eye toward sustainability: Zingerman’s strategic vision for 2020 focuses on sustainability as it pertains to customers, employees, and the planet at large. What’s not to like? 

That said, the holidays will have come and gone before we all know it, so let me take this fleeting opportunity to wish you a happy and festive holiday season! Oh… and happy shopping!