Everywhere we turn, the term “social media” seems to dominate the sustainability conversation. This month, we take a deeper dive into this evolving world to find out whether those hours spent blogging, tweeting, responding to posts, virtual-networking, and otherwise sharing your company’s content and opinions with the world are time well spent.

Special thanks to our guest editor, Averill Doering, a brand and social media strategist specializing in sustainability communications and the Founder of Cause Communication Strategies, for her contributions to this newsletter!