Holiday shopping… check

I typically count myself among the last-minute shoppers—rushing frantically from store to store; arranging next-day shipping to expedite my online orders; and, finally, wrapping gifts in newspaper late into the night on Christmas Eve.

But, not this year.

No, I’m stopping the madness and buying all of my gifts from the Zingerman’s website. FYI, Zingerman’s is a family of small food-related companies based in Ann Arbor, Michigan.

Sorry, Mom, if I ruined the surprise, but if it’s any consolation, here are a few things you can feel good about:

  • Michigan needs us: The unemployment rate—15.1 percent as of October 2009—is higher in Michigan than in any other state. The auto industry is still struggling, despite a massive bailout and recent some signs of life. And Detroit’s Pistons (currently four games behind .500) and Red Wings (also running with the middle of the pack) aren’t lifting many spirits either. Supporting Michigan’s business community seems like the least we can do to help.
  • Small business is the backbone of America: while Zingerman’s is hardly a small business anymore, it still feels like and operates like one, serving as a reminder that small, independent businesses need help too to survive in this economic climate.
  • Enough with the “green” gifts: there are a number of gift guides on the web touting “green” products this holiday season (see examples here, here, and here). While I appreciate the focus and enthusiasm, I can’t help but think that my family and friends have their essential needs met already. Will more clothing or toys or gadgets make them any happier? Not nearly as much as good chocolate or cheese will!
  • Last but not least, an eye toward sustainability: Zingerman’s strategic vision for 2020 focuses on sustainability as it pertains to customers, employees, and the planet at large. What’s not to like? 

That said, the holidays will have come and gone before we all know it, so let me take this fleeting opportunity to wish you a happy and festive holiday season! Oh… and happy shopping!

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