By: Where Sustainability Lives: A Path to Integration and Innovation · Environmental Leader · Green Business, Sustainable Business, and Green Strategy News for Corporate Sustainability Executives

Mon, 13 Jul 2009 04:45:49 +0000

[...] Which brings me to a final and critical point, made by Cecily Joseph, Director of Sustainability at Symantec: “When a CEO drives and promotes the CR agenda, then all aspects of the business become engaged at an accelerated level.” I couldn’t agree more. It’s not enough to have “CEO support.” For the sustainability effort to drive business value, the CEO must be in the driver’s seat. [...]

By: Corporate Social Responsibility - Weekend CSR Wrap Up

Corporate Social Responsibility - Weekend CSR Wrap Up — Sat, 11 Jul 2009 01:05:25 +0000

[...] member Jonathan Feinstein steered me to this article in response to my post about Starbucks. CEO Engagement a Critical Indicator of Success -When a CEO drives and promotes the CR agenda then all aspects of the business become engaged at an [...]

Comments on: CEO Engagement a Critical Indicator of Success

By: Where Sustainability Lives: A Path to Integration and Innovation · Environmental Leader · Green Business, Sustainable Business, and Green Strategy News for Corporate Sustainability Executives

By: Corporate Social Responsibility - Weekend CSR Wrap Up