Social Media and Sustainability Oct 2009 Newsletter
Everywhere we turn, the term “social media” seems to dominate the sustainability conversation. This month, we take a deeper dive into this evolving world to find out whether those hours spent blogging, tweeting, responding to posts, virtual-networking, and otherwise sharing your company’s content and opinions with the world are time well spent.
Special thanks to our guest editor, Averill Doering, a brand and social media strategist specializing in sustainability communications and the Founder of Cause Communication Strategies, for her contributions to this newsletter!
Posted by Aleksandra Dobkowski-Joy at 1:07 pm on October 16th, 2009.
Categories: Newsletters. Tags: brand, comunications, evolving, Framework, newsletter, social media, sustainability.
In this edition, we discuss the challenge of making the monumental shifts needed to transition to a sustainable society. We also highlight the achievements of two of our clients: Symantec and Seventh Generation. Both companies were recently honored with Ceres-ACCA North American Reporting awards. PDF
Posted by Kathee Rebernak at 7:58 pm on May 8th, 2009.
Categories: Newsletters.
In this issue, we introduce the concept of an “Experience Economy“—an economy in which growth is fueled by spending not on consumer goods but rather experience such as education, travel, and the arts. PDF
Posted by Kathee Rebernak at 7:19 pm on February 11th, 2009.
Categories: Newsletters.
In this issue, we reflect on the key takeaways from “Transparency: Risk of Opportunity?”, a forum designed to explore strategic disclosure around environmental, social, and governance issues. PDF
Posted by Kathee Rebernak at 12:55 pm on October 23rd, 2008.
Categories: Newsletters.
In this issue, we consider the unintended consequences of corporate responsibility reporting. PDF
Posted by Kathee Rebernak at 12:51 pm on July 23rd, 2008.
Categories: Newsletters.
In this issue, we consider the value of communicating corporate responsibility during an economic downturn. We also highlight “How to measure what matters,” a special report on materiality by Framework:CR CEO Kathee Rebernak, that was recently featured in Ethical Corporation magazine. PDF
Posted by Kathee Rebernak at 12:38 pm on April 23rd, 2008.
Categories: Newsletters.
In this issue, we explore a familiar topic that has acquired new urgency in the face of rising energy costs and greater consumer awareness—namely, that of sustainable packaging. We also provide highlights from the Fall 2007 conference season. PDF
Posted by Kathee Rebernak at 12:24 pm on January 23rd, 2008.
Categories: Newsletters.
In this issue, we examine the many ways the internet has influenced how companies communicate about corporate responsibility issues. With specific examples from some leading companies, we show you how you can utilitze this medium to better engage your stakeholders. PDF
Posted by Kathee Rebernak at 12:05 pm on September 23rd, 2007.
Categories: Newsletters.
In this issue, we examine the intersection of public relations and corporate responsibility communications. We also report key take-aways from the recent CERES conference. PDF
Posted by Kathee Rebernak at 8:47 am on June 23rd, 2007.
Categories: Newsletters.
In this issue, we discuss how you can increase report readership by directly addressing audience segmentation. We also report on key take-aways from the recent Socially Responsible Investment Forum. PDF
Posted by Kathee Rebernak at 8:41 am on March 23rd, 2007.
Categories: Newsletters.
